Trade Me is New Zealand’s most loved online marketplace. ‘There’s someone for everything’ highlights the fact that no matter what you’re selling on Trade Me, there’s someone out there who’ll love it.
To launch a low carb beer in a market obsessed with carb counting, we didn’t talk about carbs at all.
Instead we focused on the benefits for your significant other. And turned drinking it into a gesture of love
Dogs get stressed when left at home alone. Which is why many owners leave the radio on to keep them company – but usually it’s horrible human radio. We thought it was time that dogs had a radio station specially made for them. So we created K9FM.
The station has won top awards at Cannes, The One Show, Spikes, including a Black Pencil at D&AD.
"A masterpiece of political advertising." - Forbes Magazine
"Wow, this is perhaps the best political ad I've ever seen. So simple and powerful and clear." - Sally Kohn
"Michelle Obama's Speech Echoes Hillary Clinton Campaign Ad"
"A Hall of Fame, effective ad." - The New York Times
"Could Clinton’s ‘Role Models’ Spot Be as Historic as ‘Morning in America’?
"My wife and I caught this ad on tv the other day. We sat there, slack-jawed, unable to say anything the entire time. When it ended, all we could mutter was "holy shit".
New World 'Dreaming of Yams'
The brief was to show the range and service of New World supermarket's Fruit & Vege department.
So we wrote a script with a floating meat lover, a talking yam and Gary Wright's soft-rock classic, 'Dreamweaver'.
The week it was released on TV and online, it was picked as AdForum's ad of the week, beating Skittles and Volvo for the top spot. It was also one of the top three ads on Creativity Online that week.
It has also won awards at AWARD and AXIS.
Billion Color Film
The Samsung QLED Tv can display one billion colors. So we launched it with a film that used all of them. And in the process, we created a tool that will change the way we see color.
Monteith's Beer 'The Great Monteith's Meatpack Hunt'
We taught Kiwis how to match beer and meat by making a hunting game with results you could eat.
Monteith's has a proud heritage of beer and food matching. But with over 20 beers in the range, it can be tricky knowing what beer goes with what meat. So we started 'The Great Monteith’s Meatpack Hunt'. A virtual-reality hunting game where players won the meat they shot for real.
The campaign has won at the Caples, Young Guns, AXIS, Spikes and more.
Chase 'Fairy Dadmother'
As one of America’s largest banks, J.P. Morgan Chase doesn't have a problem with name recognition. But what many people don’t know is that they are more than just a place to do your daily banking. They also offer advice. For investing, for financial planning, for preparing for your family’s future and more. So we created a campaign of stories that focus on some moments in life for which you might seek advice from Chase.
This spot is a simple story about a dad who has mastered making the day for his kids. He is a character every parent can relate to, because who hasn’t gone to extraordinary lengths to put a smile on our children’s faces, in one way or another.
Smirnoff Night Project 'Jaws at Sea'
As part of the award-winning Smirnoff Night Project, we screened the infamous 'Jaws' to an audience who were floating in the ocean like burley, off a beach known for shark attacks. The event was turned into a TV show that ran on Channel FOUR, and the 'Jaws' episode doubled FOUR's viewership on opening night.
The campaign has been awarded at Cannes, AXIS and The One Show.
Our brief was to find an interesting way to tell people when they should be feeding their cat dry food, and when wet food is better. So we created Whiskas 'Catlife', a specially-designed collar and smartphone app that tracks your cat's daily activity, and turns the data into insights that help you to look after and feed your cat better.
Tip Top Ice Cream 'Yes Sticks'
Research has shown that ice cream causes neurological changes in the brain that make us feel good.
Or, in the words of New Zealand's most popular ice cream maker, “Feel Tip Top”.
We thought, “What if there was a way to harness the positive effects of ice cream?”
So we created Yes Sticks.
A way to make someone Feel Tip Top and ask them for something you want, all at the same time. Increasing your chances of getting the answer you want by heaps.
New World 'The Smell of Success'
The brief from the client was to show the range, freshness and quality of New World supermarket's bakery.
So we introduced New Zealand to Jacqui Jones, a real-estate agent who's discovered the freshly-baked secret to success.
New World 'LITTLE KITCHEN'
We teamed up with Bompas & Parr world-renowned engineers of all things edible, to create a content series to help New World Supermarket relaunch their yearly collectibles campaign.