I’m Drinking It For You
↑ THE SONG
→ DB Breweries Low Carb Beer
To launch a low carb beer in a market obsessed with carb counting, we didn’t talk about carbs at all.
Instead we focused on the benefits for your significant other, turning drinking it into a gesture of love.
↑ THE CASE STUDY
AWARDS
↳apple music #2 TRACK ON itunes for the month
↳CANNES LIONS
Bronze - Film Original music
↳D&AD
Wood Pencil - writing for film
↳The One Show
Gold Pencil - Moving Image craft
↳Spikes Asia
Grand Prix - music
gold - Digital
Gold - digital craft
gold - radio
Silver - entertainment
Silver - film bronze - film craft
↳the webby awards
Gold - media & entertainment
↳new zealand axis awards
GRAND prix - film gold - original soundtrack for film
Gold - copywriting for film
gold - long form film gold - non standard radio & audio
Gold - TV over 30”
gold - art direction
Silver - editing
Silver - digital use of music and sound bronze - cinematography bronze - Integrated bronze - craft
↳Caples
silver - branded content
↳youtube
new zealand’S most watched ad of the year
CREDITS
↳Agency
COLENSO BBDO
↳Production House
SWEETSHOP
↳Director
DAMIEN SHATFORD