K9FM


↑ THE CASE STUDY

→ PEDIGREE


Dogs get stressed when left at home alone, so we created K9FM. A radio station to keep your dog company when you're not home.

THE STATION WAS THE FIRST RADIO CAMPAIGN to WIN A COVETED Black Pencil AT D&AD.



AWARDS

CANNES LIONS
SILVER - RADIO
SILVER - PROMO AND ACTIVATION
Bronze - USE OF DIRECT MARKETING

D&AD
BLACK PENCIL - RADIO Yellow Pencil - INNOVATIVE USE OF RADIO
Graphite Pencil - RADIO OVER 30”
Wood Pencil - WRITING FOR RADIO

The One Show
Gold Pencil - INNOVATION IN RADIO
Silver Pencil - RADIO CRAFT

Spikes Asia
Grand Prix - rADIO
Gold - ‘TALKIES’
BRONZE - ‘STUPID CATS’
Silver - ‘MEDITATION’

clio awards
silver - radio

Creative Review Annual Awards
GRAND Winner - Craft & Technical Innovation

Caples
Gold - RADIO

AXIS AWARDS 
GOLD - RADIO

Award AWARDS 
GOLD - innovative use of RADIO



CREDITS

↳Agency
COLENSO BBDO

↳Production House
LIQUID STUDIOS